What We Do
We focus narrowly so we execute deeply. Every engagement is backed by a defined process, dedicated expertise, and measurable outcomes — for enterprises, NGOs, and international organizations worldwide.
01 — Digital Learning Solutions
We design, develop, and deploy learning experiences built around specific behavior outcomes — not content coverage. From custom eLearning modules and animated video to full LMS implementation and post-training reinforcement architecture, we manage the complete learning ecosystem.
Bespoke SCORM and xAPI modules built from scratch — storyboarded, scripted, and developed to your learning objectives, brand standards, and platform requirements.
Character animation, motion graphics, and explainer video designed specifically for instructional purposes — dual-coded for maximum retention.
Learning architecture, behavioral objectives, and content strategy developed before a single module is built — ensuring the program achieves outcomes, not just coverage.
Platform evaluation, configuration, content migration, user onboarding, and integration with HRIS and performance management systems — from Moodle to Docebo.
Realistic decision-point scenarios with consequence branches, targeted feedback, and assessment logic designed to develop procedural skill — not just declarative recall.
Post-completion reinforcement programs — retrieval practice exercises, knowledge nudges, and manager conversation guides — designed to sustain behavior change over time.
All modules delivered to WCAG 2.1 AA, Section 508, SCORM 1.2/2004, and xAPI standards — meeting UN procurement and regulatory accessibility requirements.
LRS configuration, statement design, and reporting dashboards that give L&D leaders genuine insight into knowledge gaps and program effectiveness — not just completion rates.
Tools & Platforms We Work With
02 — Digital Marketing Services
We combine SEO, content marketing, paid media, and analytics into integrated programs built for B2B brands, institutions, and global organizations. We measure on pipeline contribution — not impressions and traffic.
Topic cluster architecture, service page optimization, technical SEO, and content briefs built around buyer intent — not keyword volume. Measured against organic-sourced pipeline, not rankings.
Strategy and production of authority content — pillar pages, case studies, research reports, and whitepapers — designed to build credibility with institutional and enterprise buyers.
LinkedIn organic strategy (company + individual executive accounts), targeted paid campaigns, and audience-building programs for institutional B2B audiences — the channel where development sector decision-makers actually engage.
Google Ads and LinkedIn Ads campaigns built around commercial-intent B2B keywords — focused on cost-per-qualified-lead, not click-through rate or impression share.
Segmented email programs for institutional audiences — newsletter strategy, lead nurture sequences, and re-engagement campaigns built around content value rather than promotional cadence.
GA4 setup, UTM discipline, CRM integration, and pipeline attribution reporting — giving leadership a clear line from marketing investment to qualified opportunity and closed revenue.
Audience mapping, competitive landscape analysis, channel selection frameworks, and digital strategy documents for organizations building their first coherent online presence.
Organic-first digital strategies for international development organizations — building institutional credibility and donor visibility through knowledge-led content and practitioner authority positioning.
Tools & Platforms We Work With
03 — Content Digitization & Transformation
We convert legacy print, video, and analog content into structured, accessible, multi-format digital assets — built for discoverability, global distribution, and regulatory compliance. From document archives to interactive digital publications.
End-to-end remediation of PDFs to WCAG 2.1 AA and ISO 14289-1 (PDF/UA) — including reading order, tagging, alt text, heading structure, color contrast, and PAC3 / CommonLook QA validation.
Systematic cataloguing of the complete content estate — every publicly available document, format, date, owner, and accessibility status — before remediation begins, so scope and priority are clear.
Accessible EPUB3 production and HTML document remediation meeting EPUB Accessibility 1.1 and WCAG 2.1 AA — for publishers, NGOs, and education organizations distributing digital publications.
Converting legacy formats — scanned PDFs, InDesign publications, PowerPoint decks, Word documents — into structured, searchable, accessible digital formats including tagged PDF, XML, and HTML.
Automated (Axe, WAVE, PAC3) and manual screen reader testing (NVDA, JAWS), with structured audit reports that prioritize findings by regulatory risk, audience impact, and remediation complexity.
Converting unstructured document content into XML and DITA-compliant structured content — enabling single-source publishing, content reuse, and multi-channel distribution from a single content model.
Production methodology for high-volume document estates — batch intake, QA gates, version control, and structured delivery management for programs spanning thousands of documents.
Designing and implementing the standards, workflows, and governance structures that prevent legacy content problems from recurring — new content accessible and current from day one.
Tools & Standards We Work To
04 — Web, Platform & Custom Digital Solutions
We build custom web portals, learning management systems, and knowledge management platforms for enterprises and international organizations — designed to exacting performance, accessibility, and integration standards from the outset.
Bespoke knowledge portals, member platforms, and organisational intranet solutions — built with React/Next.js frontends, Node.js or Laravel backends, and PostgreSQL data layers.
Custom LMS platforms for organizations with structural requirements that off-the-shelf solutions cannot meet — plus Moodle extension and plugin development as the preferred lower-cost alternative where appropriate.
RESTful and GraphQL API development; integration with HRIS systems, SSO providers (SAML2, OAuth), CRM platforms, and enterprise data warehouses.
AWS, Azure, and GCP deployment architecture; Docker containerisation; CI/CD pipeline setup; performance optimisation; and ongoing infrastructure management and monitoring.
Custom WordPress theme and plugin development; headless CMS architectures using Contentful, Sanity, or Strapi feeding React or Next.js frontends — for organisations that need both content management flexibility and frontend performance.
Searchable knowledge repositories and document management systems — with full-text search, metadata tagging, permission management, and integration with existing content and HR systems.
Accessibility designed from the component level — semantic HTML, ARIA implementation, keyboard navigation, screen reader compatibility, and WCAG 2.1 AA audit sign-off before launch.
Independent assessment of build vs buy vs extend decisions; technology stack recommendations; platform selection support; and total cost of ownership analysis — before any development investment is committed.
Technologies & Stacks We Use
Who We Serve
We work with organizations that have demanding digital requirements — complex content, diverse audiences, and high accountability for how money is spent.
How Every Engagement Works
Every engagement — regardless of service area — runs through the same five-phase process. This isn't a sales story. It's how we actually work, and it's why clients report predictable outcomes and very few surprises.
We spend time understanding your goals, audience, systems, and constraints before proposing anything. Every engagement begins with a structured discovery — not assumptions about what you need.
We produce strategic architecture first — content models, learning design blueprints, platform wireframes. You review and approve before a single pixel or line of code is produced.
Agile production with milestone-based reviews, QA at every stage, and a dedicated project lead who keeps you informed — not surprised — throughout the delivery cycle.
We test, gather feedback, and iterate before launch. No deliverable ships without having passed defined quality gates and client review — and without being ready for its intended purpose.
We support launch, measure against defined KPIs, and provide post-delivery support. The engagement doesn't end at handover — it ends when the outcome is achieved.
Why AFI
Founded October 2010 in Noida, India. Fifteen years of continuous delivery — through market shifts, technology changes, and evolving client requirements.
Active and past clients across South Asia, Sub-Saharan Africa, Europe, North America, and the Middle East — including UN agencies, multinationals, and international publishers.
Across all four practice areas — from 20-page accessibility remediations to multi-year LMS implementation programs and enterprise platform development engagements.
Over the past seven years. Clients stay because we deliver what we promise — and because we treat every engagement as a long-term relationship, not a transaction.
We don't do everything. We focus narrowly on four practice areas where we have deep expertise and a proven delivery methodology — so that depth is never diluted by breadth.
Every engagement has one project lead who owns the outcome — not a rotating cast of account managers and delivery teams. You always know who is responsible.
Tell us about your challenge and what you're trying to achieve. We'll identify the right practice area — or combination of practices — and respond within one business day with a considered assessment.