Getting there starts with an overarching digital content and merchandise strategy that identifies the suitable content creation and/or repurposing approach, in addition to the content architecture, workflow, delivery mediums, and packaging required.
Digital content is searchable, faster to deliver, easier to repurpose, and fewer costly to update. The accessibility of digital content provides effective real-time sales and communication opportunities which will turn customers into loyal customers, productive employees into profitable employees, and learners into successful students. In short, digital content benefits the core.
Supporting specific targeted mobile devices and content technology platforms have long-term consequences. AFI Services assess the trends in your vertical market and separate fad from fact. We elicit content strategy requirements and weigh your organization’s business goals and your audience’s needs, to recommend a content technology and production approach appropriate to your content strategy. The result’s an action plan for repurposing and/or repackaging your content to supply the simplest, best digital content products for improving your profitability.